Corporate open learning resource

What did I observe?

Customers don’t just buy products and services from corporations. They also learn from them. They don’t just learn things that will benefit the corporations’ sales. For example, if they learn how to protect their love ones by buying life insurance, they might buy life insurance from AIA who offers them a free seminar on financial planning.

They also learn things which will not help coporations’ sales. For example, when they watch a video on personal development at Talks@Google, they don’t use Google more.

It will be interesting to see:

Will more corporations release their in house learning resources to the public?
Will customers prefer to buy from corpoations that they have learned from versus those that they did not?

What do I called this observation?

Corporate open learning resource