10 Google cultural norms

10 Google cultural norms

1. Focus on the user and all else will follow.
2. It's best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don't need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There's always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn't good enough.

Source:

How Google inspires innovation

Alfred Spector

Inc. 500 | 5000 Conference 2008

The future of advertising

Hal Varian, Google's chief economist sees the future of advertising as:

1. Performance measurement of advertising as the biggest need in advertising.
   
2. TV advertising as the biggest opportunity.
   
3. Marketing is the new finance.
   
4. Agencies that embrace quantitative tools and ad platform will prosper.
   

Source:

Google economist sees a more measurable future

Brian Morrissey

AdWeek 2 Jun 2008

Corporate open learning resource

What did I observe?

Customers don’t just buy products and services from corporations. They also learn from them. They don’t just learn things that will benefit the corporations’ sales. For example, if they learn how to protect their love ones by buying life insurance, they might buy life insurance from AIA who offers them a free seminar on financial planning.

They also learn things which will not help coporations’ sales. For example, when they watch a video on personal development at Talks@Google, they don’t use Google more.

It will be interesting to see:

Will more corporations release their in house learning resources to the public?
Will customers prefer to buy from corpoations that they have learned from versus those that they did not?

What do I called this observation?

Corporate open learning resource

Top 10 reasons to work at Google

Top 10 reasons to work at Google

1. Lend a helping hand.

With millions of visitors every month, Google has become an essential part of everyday life - like a good friend - connecting people with the information they need to live great lives.

2. Life is beautiful.

Being a part of something that matters and working on products in which you can believe is remarkably fulfilling.

3. Appreciation is the best motivation.

So we've created a fun and inspiring workspace you'll be glad to be a part of, including on-site doctor and dentist; massage and yoga; professional development opportunities; on-site day care; shoreline running trails; and plenty of snacks to get you through the day.

4. Work and play are not mutually exclusive.

It is possible to code and pass the puck at the same time.

5. We love our employees and we want them to know it.

Google offers a variety of benefits, including a choice of medical programs, company-matched 401(k), stock options, maternity and paternity leave and much more.

6. Innovation is our bloodline.

Even the best technology can be improved. We see endless opportunity to create even more relevant, more useful and faster products for our users. Google is the technology leader in organizing the world's information.

7. Good company everywhere you look.

Googlers range from former neurosurgeons, CEOs and U.S. puzzle champions to alligator wrestlers and former-Marines. No matter what their backgrounds Googlers make for interesting cube mates.

8. Uniting the world, one user at a time.

People in every country and every language use our products. As such we think, act and work globally - just our little contribution to making the world a better place.

9. Boldly go where no one has gone before.

There are hundreds of challenges yet to solve. Your creative ideas matter here and are worth exploring. You'll have the opportunity to develop innovative new products that millions of people will find useful.

10. There is such a thing as a free lunch after all.

In fact we have them every day: healthy, yummy and made with love.

Source:

Top 10 reasons to work at Google