What happened?
Four Points Hotels ( part of the Starwood Hotel Group ) is looking for a Chief Beer Officer ( CBO ). The position's role is to:
Evangelize Best Brew program
Tour breweries
Attend beer fests
Sample beers
Select beers for hotel's bar menus
Host beer fests
Document beer related activities
Impart beer related knowledge to other staff through a blog
What do I think about this happening?
This is a interesting idea. Guest can enjoy better taste experience at Four Points Hotels. Four Points can brand themselves as the top of the mind brand for beer at hotels. Staff can learn all about beer from their CBO.
What do you think this happening will cause?
Will the hotel industry starts to value other non work expertise besides drinking?
Will copy cat hotels come out with other drink chief officers ( like wine )?
Will the hotel industry starts to have other expertise specialists?
Will the hotel industry capitalized on inter-organization knowledge sharing?
Four Points Hotels ( part of the Starwood Hotel Group ) is looking for a Chief Beer Officer ( CBO ). The position's role is to:
Evangelize Best Brew program
Tour breweries
Attend beer fests
Sample beers
Select beers for hotel's bar menus
Host beer fests
Document beer related activities
Impart beer related knowledge to other staff through a blog
What do I think about this happening?
This is a interesting idea. Guest can enjoy better taste experience at Four Points Hotels. Four Points can brand themselves as the top of the mind brand for beer at hotels. Staff can learn all about beer from their CBO.
What do you think this happening will cause?
Will the hotel industry starts to value other non work expertise besides drinking?
Will copy cat hotels come out with other drink chief officers ( like wine )?
Will the hotel industry starts to have other expertise specialists?
Will the hotel industry capitalized on inter-organization knowledge sharing?
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