Tuesday, January 23, 2007

The best idea is boss

This is something that you will often hear in the hallways at Crispin Porter + Bogusky. It means that an idea is judged solely on its own merit. A good idea can come from anywhere, from any person in any department at any level. If you've been here a long time, if you're overdue, or if you've worked on that account longer than anyone, that doesn't matter. And just because a person's title is associate creative director or management supervisor doesn't necessarily mean their ideas are automatically weighted more toward the good end of the scale. We hope that this attitude creates a wonderfully liberating environment where great ideas gush forth freely from each and every person. Or at least an environment where you feel like you can contribute even though you're not running the place.

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