The truth isn't the truth until people believe you
and they can't believe you if they don't know what you're saying
and they can't know what you're saying if they don't listen to you
and they won't listen to you if you're not interesting
and you won't be interesting unless you say things imaginatively, originally, freshly.
Bill Bernbachand they can't believe you if they don't know what you're saying
and they can't know what you're saying if they don't listen to you
and they won't listen to you if you're not interesting
and you won't be interesting unless you say things imaginatively, originally, freshly.
Source:
Creative Jolt
Denise Anderson, Rose Gonnella, Robin Landa
Page 79
North Light
ISBN: 9781581800111
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