Bucky Intellect Triangle

I attended the mind of Buckminster Fuller's talk at Bucky Group last Saturday. The talk is conducted by Bucky Group member - Titus Yong. He shares what he seen at the Buckminster Fuller's exhibition at the Whitney Museum of American Art.

He also talks about what he thinks about how Buckminster Fuller thinks. I recall what he says and express it in a diagram.

The future of advertising

Hal Varian, Google's chief economist sees the future of advertising as:

1. Performance measurement of advertising as the biggest need in advertising.
   
2. TV advertising as the biggest opportunity.
   
3. Marketing is the new finance.
   
4. Agencies that embrace quantitative tools and ad platform will prosper.
   

Source:

Google economist sees a more measurable future

Brian Morrissey

AdWeek 2 Jun 2008

Amplified Individuals

Amplified individuals are the super heroes of organizations in the future. They embraced new tools, applications, practices and social media.

They have 9 super powers.

1. Mobbability

The ability to work in large groups.

A talent for organizing and collaborating with many people simultaneously.

2. Influency The ability to be persuasive in multiple social contexts and media spaces.

An understanding that each context and space requires a different persuasive strategy and technique.

3. Ping Quotient

Measures your responsiveness to other people’s requests for engagement.

Your propensity and ability to reach out to others in a network.

4. Protovation

Fearless innovation in rapid, iterative cycles.

5. Open Authorship

Creating content for public consumption and modification.

6. Multi-Capitalism

Fluency in working with different capitals, e.g., natural, intellectual, social and financial.

7. Longbroading

Thinking in terms of higher level systems, cycles, the big picture.

8. Signal / Noise Management

Filtering meaningful information, patterns, and commonalities from massively-multiple streams of data.

9. Cooperation Radar

The ability to sense almost intuitively who would make the best collaborators on a particular task.

Source:

Amplified individuals, amplified organizations

Andrea Saveri of Institute for the Future

NLab social networks conference 2008

According to Jane McGonigal, there should be 10 super powers instead of 9. The 10th is emergensight, the ability to prepare for and handle surprising results and complexity.