Monday, June 16, 2008

Starbucks customer innovation

What I read?
Starbucks have started a web site to collect suggestions from customers.
 
Where did I read it from?
Jeff Jarvis
BusinessWeek 15 Apr 2008
 
What sense did I make out of it?
Companies are experimenting to connect closer to customers. They are beginning to understand that customers can help them to innovate.

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