Motivations

What motivates us to act?

The desire to gain
To make money
To save time
To avoid effort
To achieve comfort
To have health
To be popular
To experience pleasure
To be clean
To be praised
To be in style
To gratify curiosity
To satisfy an appetite
To have beautiful possessions
To attract the opposite sex
To be an individual
To emulate others
To take advantage of opportunities

The desire to avoid loss
To avoid criticism
To avoid loss of possessions
To avoid physical pain
To avoid loss of reputation
To avoid loss of money
To avoid trouble

Source:
Successful direct marketing methods
Bob Stone
NTC